MEXICAN JUICE TRUCK

SERVING COLD PRESSED JUICES TO THE PEOPLE
OF GUADALAJARA, MEXICO.

+ TU SALUD

The 150HP+ brand is created for a Mexican Juice Truck.

The juices consists of only fresh, cold pressed juices that are being served with healthy nutritions to the consumers in Mexico. The overall concept of 150HP+ is about sharing and visualizing the nutrition facts and presenting it on a scientific way. Fruits and vegetables have a complex structure and we want to empathise this through a scientific photography approach by presenting close-ups. For the design element we decided to add a + to all the communication of the brand. This has to empathise the healthy nutritions consumed to increase your body natural immune system.

+ MAIN CONCEPT

Empathising healthy nutritions with a scientific approach

Scientific, information and details are important factors in our brand concept. We want to use the complexity of the nutrition our body needs and show this on a very numeric, scientific and informative way

+ MOODBOARD

CHANGING OUR BEHAVIOUR ON DRINKS IS AN IMPORTANT STEP TO IMPROVE OUR HEALTH.

COLD
PRESSED
JUICES

+ THE BENEFITS

Empathising healthy nutritions with a scientific approach

Scientific, information and details are important factors in our brand concept. We want to use the complexity of the nutrition our body needs and show this on a very numeric, scientific and informative way

VITAMIN C

VITAMIN A

JUICE QUANTITY

+ THE LOGO

The name of the logo was created through the idea of health points. Eating healthy is necessary to supply our body with nutritions. We decided to transform this in Health Points (HP). The 150 number is a symbolic way to represent your effort in supplying your body with good nutritions. A normal person could do 100% but with cold pressed juices you go an extra 50%.

+ TYPOGRAPHY

BARIOL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

+ COLOR

NEGRO

CMYK 0 | 0 | 0 | 89
RGB 67 | 66 | 68

VERDE

CMYK 85 | 0 | 100 | 0
RGB 0 | 174 | 76

+ JUICE TRUCK

The benefits of using a truck is being able to drive towards the target audience and being flexible. We decided to select an ‘Citroën H Van’ as this van contains lot of lines, lines that also appear in our other visual communications within the brand identity.

+ THE JUICES

The benefits of using a truck is being able to drive towards the target audience and being flexible. We decided to select an ‘Citroën H Van’ as this van contains lot of lines, lines that also appear in our other visual communications within the brand identity.

+ THE POSTERS

We serve the juices in bottles because it’s the most handy being at a festival or event. We want to show the product as much as we can so we decided to make a transparent bottle. The type and icons on the bottle are 100% transparent and the bottle itself contains a haze so that you can distinguish content from bottle on a way keeping simplicity in mind.

+ THE PROCESS

+ THE MENU