The 150HP+ brand is created for a Mexican Juice Truck.
The juices consists of only fresh, cold pressed juices that are being served with healthy nutritions to the consumers in Mexico. The overall concept of 150HP+ is about sharing and visualizing the nutrition facts and presenting it on a scientific way. Fruits and vegetables have a complex structure and we want to empathise this through a scientific photography approach by presenting close-ups. For the design element we decided to add a + to all the communication of the brand. This has to empathise the healthy nutritions consumed to increase your body natural immune system.
Empathising healthy nutritions with a scientific approach
Scientific, information and details are important factors in our brand concept. We want to use the complexity of the nutrition our body needs and show this on a very numeric, scientific and informative way
CHANGING OUR BEHAVIOUR ON DRINKS IS AN IMPORTANT STEP TO IMPROVE OUR HEALTH.