Skydive Hoogeveen is located in the north of Holland and has an active group of skydivers on their dropzone. In total the Netherlands has 12 dropzones. The two biggest are located at Teuge and Texel. When I asked them, why do you jump at Skydive Hoogeveen and not at Teuge or another location in Holland, people tell me: because of the community.
JUMPING TOGETHER IN A COMMUNITY
Representing the skydiving community of Hoogeveen was difficult at first. The use of a skydiver with canopy is a over-used image for dropzones in the Netherlands. I decided to build a logo frame instead with changable icons. This way the brand image will remain visualy strong.