SKYDIVE
HOOGEVEEN

Skydive Hoogeveen is a dutch skydiving dropzone. The dropzone changed her name from Paracentrum Eelde-Hoogeveen to Skydive Hoogeveen and asked me to create a new identity for their brand. 

INTRODUCTION

Skydive Hoogeveen is located in the north of Holland and has an active group of skydivers on their dropzone. In total the Netherlands has 12 dropzones. The two biggest are located at Teuge and Texel. When I asked them, why do you jump at Skydive Hoogeveen and not at Teuge or another location in Holland, people tell me: because of the community.

MAIN CONCEPT

JUMPING TOGETHER IN A COMMUNITY

THE LOGO

Representing the skydiving community of Hoogeveen was difficult at first. The use of a skydiver with canopy is a over-used image for dropzones in the Netherlands. I decided to build a logo frame instead with changable icons. This way the brand image will remain visualy strong.

THE LOGOFRAME OF SKYDIVE HOOGEVEEN

Skydiving requires focus, repetition and control. The circle shaped frame represents the repetition. A circle also draws attention to the eye, creating focus.

LOGO ICON EXAMPLES

Skydive Hoogeveen is located in the north of Holland and has an active group of skydivers on their dropzone. In total the Netherlands has 12 dropzones. The two biggest are located at Teuge and Texel. When I asked them, why do you jump at Skydive Hoogeveen and not at Teuge or another location in Holland, people tell me: because of the community.

CANOPY
CONTROL

MAIN
LOGO

CANOPY
CONTROL

TANDEM
BADGE

INSTRUCTORS
BADGE

STAFF
BADGE

Creating badges will increase the visibility of Skydive Hoogeveen in a professional way. Badges can be used on the dropzone to see who is currently in charge of operations. Skydive Hoogeveen can also use this for demonstrations, where there are jumpers (carrying items like flags, keys) and a ground team for safety. Badges will help to recognize the professionals from the crowd.

COLOR

WEB

T-SHIRT